More data is required to create a sequence of messages, so the count decreases from 160 to 153. GSM includes Latin letters A to Z, numbers 0 to 9, and a few special characters (such as exclamation marks).Īs soon as your text becomes a multi-part message, the character limit changes to 153 characters per part. An SMS message can certainly exceed 160 characters it will, however, become a ‘multi-part message’.ĭID YOU KNOW: By standard message, we refer to content that only contains the Global System for Mobile (GSM) character set. The length of a text message without any bells or whistles is 160 characters, including spaces. So how many characters can you fit in a single text message? What counts as a long message or a multi-part message? What about special characters, like Unicode and emojis? We’ll answer all of these questions and more, so keep reading or jump to our infographic. You can stretch your budget, as each text message may only cost a few cents (otherwise known as an SMS credit). Sending business SMS and MMS from a text messaging service is a cost-effective way to broadcast to hundreds of customers at once. At an increasing rate, it’s essential to get your message across in a succinct yet impactful way. People generally have short attention spans and are checking their mobile phones while on the go.

When it comes to text messaging, a little goes a long way.